Frostline runs Facebook and Instagram ads for HVAC companies. You keep the ad account, you keep every lead, and nobody sits in a form for three days waiting on a callback.
See if it's a fitMost shops eat a slow spring because nothing was running in the background when it was 95 degrees and the phone rang on its own.
Not the biggest shop. Not the cheapest. The first one. A lead that sits for two hours is usually somebody else's customer by then.
They are wonderful right up until the month they aren't, and by then you are already behind.
Usually a tune-up or a maintenance plan, priced so the call is easy to say yes to. We are not selling system replacements in an ad. We are buying a conversation in somebody's basement.
I send you a shot list. You film it on your phone in your own bay, fifteen minutes, your techs, your name on the door. I cut it into ads. Nobody buying a tune-up believes a stock photo of a hand on a thermostat.
Four qualifying questions, so your dispatcher is not calling a renter who wanted a price on a window unit.
Text and a call, from your number, in your voice. This is the part that makes the rest of it work.
Your card, your pixel, your audience data. If we stop working together next month I hand you the logins and you keep all of it. Most agencies run your spend through their account. That is how the real numbers stay hidden from you.
Spend, leads, cost per lead, jobs booked. Numbers in an email. Not a slide deck, not a dashboard login you will never use.
I ask what your slow months look like and what a tune-up is worth to you. If it is not a fit I will tell you on that call.
I tell you exactly what to point the phone at. You send it over. That is your entire time commitment.
The ads turn on. Your phone rings. You do what you already do.
That last one is not a jab. Speed is the product, and speed needs somebody on your end who picks up.
Your money never touches my account. You own the ad account, the page, the leads, and the pixel history. If we stop working together next month, you keep all of it and I hand you the logins.
In exchange for the founding rate, I ask two things: let me use your numbers, and give me ten minutes on camera at day 60 if it worked. After the third shop, the price goes up.
Hunter Turley. I sell real estate in Kansas City, which means I spend my days on the exact problem you have. Leads that go cold. Follow-up that never happens. No clean way to tell what actually brought the money in.
I've spent the last few years building lead follow-up systems for real estate teams, because I got tired of watching good leads die in an inbox. This is that same thinking pointed at HVAC.
I write the offer. I cut the ads. I run the spend. I send the report. There is no account manager, because there is nobody else here.
I've been burned by an agency before.
Probably three things went wrong. They ran your ads out of their own account so you could never see the real numbers. They dumped leads into an inbox nobody watched. And nobody called those leads back fast enough to matter. All three are fixed here, and the first one is fixed by you owning the account.
Why HVAC?
Because I picked one trade and I am going to be the guy who knows it. An agency that does HVAC, roofing, plumbing, and dentists is good at none of them.
What if it doesn't work?
Month to month. Cancel any time and keep everything. I would rather you leave in month two than stay unhappy for six.
How fast can we go?
Ten days from the day I get access to your ad account, once you send me the footage.
What do I actually have to do?
Answer your phone, and spend fifteen minutes filming what I ask for. That is it.
Fifteen minutes on the phone. If it is not a fit, I will say so on the call.
See if it's a fit